As well as working a specialist retail coach, I also own my own award winning bridal store which I launched over 17 years ago, opening Pure Brides way back in 2005.

The past 17 years have been a rollercoaster ride of highs and lows and I have learned so much, I now own a thriving and profitable business, and I can help you to do that too.

Pure is my passion, I love it and am incredibly proud of it, especially as we are the current holders of both the Bridal Buyer and TWIA National Bridal Retailer of the Year awards... but getting here hasn't been easy!

I know how it feels to be a wedding retailer, I have personal experience of many of the issues you face in your business right now, and have overcome them.

I know how daunting it can be managing cash flow, staff, dealing with suppliers, brides and even the tax man and to stay positive against all the odds!

I will share my experience and expertise with you and together we will move your business forward.

What You Can Expect To Work On

Sadly there are no magic wands and it will probably be a hard and emotional journey as we have to delve deep into your business to establish what is working well and, more importantly, what isn't, before we can really begin to make a change...BUT...I promise it will be worth it!

Lead by you, at your own pace and with focus on your areas of concern, you can expect our coaching to cover some or all of the following,

Your Numbers

This is where we will ALWAYS begin. Knowing your numbers is the ONLY way you will ever know if you have a successful business and in bridal retail, this is particularly tricky because of the way we take deposits and balances. I will help you get to grips wth the numbers you need to know...without getting too heavy!

Your Experience

Every single bridal store owner I meet thinks they offer their brides the best experience...but do you? Brides have changed, their expectations are higher than ever, and to be successful we need to re-evealuate everything we think we know.

Your Sales

You've worked hard to get the brides into your store, don't waste that opportunity! We will work on ways to improve your conversions without being too 'salesy'.

Your Team

As a store, you are only as strong as your weakest team member, we will look at training your exisiting staff, and/or recruiting the right 'new' people, to work effectively, proactively and enthusiatically in your business.

Your Marketing

Do you know how much it costs your to bring every bride into your store? Or how much you should be prepared to spend to get her to book? Whether it's social media, your website, Google ads, wedding shows or print advertising we will cover it all to make sure you are getting the most out of every penny your spend on your marketing and that you understand how much you should expect it to cost to generate new appointments.

Over the years I have successfully built my bridal business to become the best in the country, and through my 1-1 coaching programme, I now help other retailers who want to transform their own. They take back control and change their life, and I'd love to help you maximise the potential in your own store.

There are many coaches out there, all proclaiming that they can achieve transformational results for your business, but do they know what it is to be a wedding retailer? Have they ever owned their own business and walked in your shoes, and more importantly...do you 'click' with them?

It is important to make sure that the coach you choose can truly understand your business and it's challenges. So don't be afraid to ask for credentials before signing up!