Every successful product is the fruit of hard work and this applies to every field of business. Intuition alone is not enough to create a product that people will love and use. You also need to do your research, thinking, planning, differentiating yourself and more. Write about some of the challenges you faced in designing this product and what steps you and your team took to overcome them. 

Tell potential customers why they should invest in this product. Describe its benefits, its advantages over similar products and its unique features. Make sure potential customers feel confident about investing their money in this product. Will it last a lifetime? Is it healthier than other products? Maybe it is unique and handmade? Whatever the value is, don’t be shy about bragging!