The Golden 10 Minutes
Anna Hare • 14 November 2020
When your business gets a new lead or enquiry - how long does it take you to get back to them?
An hour? A day? A week?!
Here are some eye watering statistics: If you call a lead within 10 minutes of them enquiring with you (submitting the form/requesting the call etc) - you have a 92% chance of getting hold of them - AND your conversion rate will typically be double the norm.
If you call a lead just 30 minutes after the enquiry, that drops to 65%.
If you wait two hours (which most people would consider to be a great result!), you’re down to a 39% chance of them ever answering the phone and your conversion rate is where it’s at now. Imagine how low the number drops after just one day or even a week... (it’s scary!).
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